Behavioral Targeting in Marketing

Tracking browsing history of customers can lead you to key behavioral insights like:

• Who are the best qualified prospects?
• Where they come from and what they are looking for?
• When they are most likely to buy from you?

Behavioral data are true indicators of a prospect’s interest. By looking at which sites they visited, how much time they spent on a web page, and when they made a purchase – marketers can profile their target audience for sending highly relevant and engaging emails.

Research has shown that the best way to predict future activity of a consumer is to analyze his recent activity, and then leverage that information with a real-time automated message. As a visitor moves through a website, his online movements are captured and then respond with well-targeted marketing message. The idea is to avoid one-size-fits-all content to customers and deliver personalized content to a visitor depending on his online behavior.

For example, Adobe Target looks for as much information as possible about a visitor so the system can instantly dis­play rel­e­vant, mean­ing­ful con­tent. It takes into account a mul­ti­tude of infor­ma­tion to deliver just the right con­tent, whether the sys­tem is con­sid­er­ing an individual’s past ses­sion behav­ior, basic demo­graphic infor­ma­tion, par­tic­i­pa­tion in loy­alty pro­grams, spec­i­fied inter­ests, or other pos­si­ble influencers.

One on one experience is a must to engage with a visitor on a deeper and more meaningful level. Behavioral targeting helps in creating a unique experience for each visitor through personalized content. And this is most likely to convert the visitor into a buyer.

Gmail’s new added tabs impacts on email marketing

It’s a change directed for the 425 plus million users of Gmail.

But how it can affect your email marketing?

And what you can do about it?

The New Change

Recently, Gmail has rolled out a tabbed feature which categorized mails in five different compartments:

Primary: person-to-person conversations and messages that don't appear in other tabs

Social: messages from social networks, media-sharing sites, online dating services, and other social websites

Promotions: deals, offers, and other marketing emails

Updates: personal, auto-generated updates including confirmations, bills, receipts, bills, and statements

Forums: messages from online groups, discussion boards, and mailing lists

The Impact on Email Marketing

Gmail’s new tab has empowered the users who can now easily sort through personal mails, social updates, sales and marketing promotions and other updates from their online forums. Since Gmail’s new tab automatically separates the promotional mails away from main inbox, readers can straight away delete unwanted marketing emails. And it has already started to pose some new threats (though nothing much to panic about) for email marketers, if reports are to be believed. MailChimp has concluded that they have registered small but definite drops in open rates. Return Path had registered a .5% drop in open rates, but only for desktop users. And according to HubSpot, “the impact of the changes has been mixed.”

So how do you as an email marketer combat this new change?

Educate the readers. Gently address this issue with the customers. You can educate them on how they can use the new tab features to migrate your mails to primary tab. Gmail will implement this reader’s preference.

Timing is important. You need to figure out the best time when you need to send out your emails. Readers will perhaps check their primary folder throughout the day; but might have allotted time for the social and promotional ones. So you need to deliver your emails when it has the best chance of getting open.

Quality is still the king. Quality content will always find acceptance with the readers. So if you continue to deliver useful, relevant and engaging content – readers will seek out for your emails irrespective of whichever tab it’s located in. The golden rule of email marketing remains unchanged.

Use data analytics. Rigorously look for the changes in the metrics and align your email marketing campaigns based on the results. For example, if there are no changes in the opens and clicks, you need not worry much about the tabs. However, if you see a decline in the metrics, then you definitely need to do something about it.

Email marketers just need to keep a close watch on how Gmail’s new tabs affect the results of their email marketing. And based on the data, they can come up with their strategies. As of now, it’s little bit premature to pass on any judgement.

Email verification – It’s a must have accessory.

Email Verification Tool- Three layered verification process

Do you value your data just like any other asset? A Data is indispensable part of customer engagement to drive business. Therefore data is precious and regarded as high value asset. 

Credifeye’s Email Verification tool offers a business with three layer verification process, to make sure you have right and secure data and push your brand value to higher level. Email verification process helps business to add value and derive effective results.

The three steps involved in email verification process are:

1. Email Address Identification
2. Domain Id validation
3. User Id Authentication

This three-layered validation helps in complete removal of bad records, inconsistent email ids that result in hard bounce, allows saving valid email address in database and get rid of nonexistent email addresses.

Through secure email verification process, Credifeye offers following benefits:

• Data Accuracy
• High Data Quality
• Effective Campaign Responses
• Simple and Customized Integration

Credifeye treats every single data as a high value asset and performs a comprehensive address validation through email verification tool. Thus, it enables a business to increase its brand value using quality email campaigns.

Tele-verification promises accuracy and reliability.

Reaching out to customers instantly and delivering successful results are two primary goals for today’s marketers. However, without a proper database management solution, marketers face a tough task in reaching out to right prospects. 

Credifeye’s phone verification solution helps in reaching customers quickly, enhance data quality and maximize the impact of marketing campaigns. It helps marketers by maintaining accurate database, removal of bad records and updates database consistently. Credifeye provides marketers every opportunity to reach out to right customers and enjoy rewarding benefits through high response rate.

Credifeye follows systematic Tele-verification process, by verifying the following credentials:

1. Name
2. Title
3. Business Address
4. Phone Number
5. Company Information

Credifeye’s Televerification process offers following benefits to marketers:

• Increases response rate
• Boosts data accuracy
• Offers Free Call Logs
• Reduces cost incurred due to incorrect data
• Cleans and verifies records in database
• Enhances communication with quality contact database

Credifeye’s phone verification solutions helps in effective cost management by removing incorrect records, resulting in exemption of cost incurred due to wrong phone numbers. This way, marketers get to utilize the contact list and validate each file record at no additional cost.

Credifeye also offers Free Call Logs as an additional feature to enable marketers to stay connected with prospects. 

What are honeypots or spamtraps?

A spamtrap is an email address assigned to a pool that has not opted-in to receive emails or have never signed up to receive any emails.  This is what is followed, literally! When are emails sent to the 'spamtrap' pool? Many  websites  move  email  addresses  to  spamtrap pools after a certain amount of time (18 months to 2 years) or after they have been retired.

Addresses that are inactive for many years are considered as old user data and included in retired spamtraps.

Legitimate Spamtraps

'Honey Pots' or spamtrap pools are legitimately set up to capture would-be Unsolicited Commercial or Bulk email (UCE or UBE). These addresses have ever signed up, sent  email  or  been  used  to  send  or receive email. These are considered actual spamtraps and  are  included  in  lists  solely  by  guessing techniques.

When a Spamtrap Is ASpamtrap

When no matter how the address was placed into  the  spamtrap  pool,  the  ramifications  of delivering to this email inbox is still the same and is not good.


Credifeye all offers Email validation and phone validation tools and software to help you reduce your dependency to perform verification check on regular intervals. You can choose to utilize phone verification on regular basis without having to worry about time and budgets. The multi-threaded phone verification engine does that all in just a matter of click. It verifies single phone number and your complete database comprising multiple contacts at the same speed and frequency. It enables you to perform Phone validation beyond the boundaries of time limit.

For more information:
Visit: http://www.credifeye.com
Email:  marketing@credifeye.com
Call:  888-225-8006

Tele-verified Database for improved targeting

If accuracy is what you expect your database/ list to deliver than Tele-verification solution from Credifeye is the right solution for you. Tele-verification solution is the easiest way to reach your clients on right time. 

Tele-verification solution serves your marketing campaigns with an expanded reach. It’s not just easy but effective too. Tele-verified database saves you time and money by helping you reach your desired prospects with updated contact information. 

Tele-verified Database is the ultimate option for you to revive your database and to set your its caliber to its optimum level. Choose for Tele-verification of your database and jump start your marketing journey with favorable results. 

It’s also an easy and effective way to filter your prospects based on your priorities, helping you reach only those customers who are really interested in your services and solutions. Tele-verification is also important in enhancing the receptiveness of your prospect. They open up easily with their interest and you can approach them with objectives likely to favor their needs and understanding. 

Get ready to notice the ROI boom with Tele-verified database.

Credifeye all offers customized Phone verification tools and software to help you reduce your dependency to perform verification check on regular intervals. You can choose to utilize phone verification on regular basis without having to worry about time and budgets. The multi-threaded phone verification engine does that all in just a matter of click. It verifies single phone number and your complete database comprising multiple contacts at the same speed and frequency. It enables you to perform Phone validation beyond the boundaries of time limit.

For more information:
Visit: http://www.credifeye.com
Email:  marketing@credifeye.com
Call:  888-225-8006

Enhance the deliverability of Email Marketing Campaigns

Credifeye offers you simple yet effective verification solutions to enhance the deliverability of your marketing initiatives. It helps you target your customer effectively and helps in delivering expected result. The accuracy of Email verification solution is guaranteed to affect deliverability rate of your marketing campaigns by up to 97%. 

Credifeye stresses on involving only best technology for Email verification to ensure that it delivers accurate results. Credifeye emphasizes on making your database/ list free from any disorders to gain you complete peace of mind and results that exceed your expectations. 

To help you achieve all this, we ensure keeping our master database up-to-date by updating it on every month. 

Credifeye all offers customized Email verification tools and software to help you reduce your dependency to perform verification check on regular intervals. You can choose to utilize Email verification on regular basis without having to worry about time and budgets. The multi-threaded Email verification engine does that all in just a matter of click. It verifies single Email addresses and your complete database comprising multiple contacts at the same speed and frequency. It enables you to perform Email verification beyond the boundaries of time limit. 

For more information:
Visit: http://www.credifeye.com 
Email:  marketing@credifeye.com
Call:  888-225-8006